Family as a social factor determining demographic trends

Society?s demographic development holds great importance for all social processes: economy, education, science, culture, and others. Therefore, it is important to evaluate the various factors influencing formation of trends understand their significance. This paper considers a range sources young people's attitudes toward family values, namely: immediate environment, mass media, media content, literature, surveys, advertising, propaganda, as well bloggers modern element communications that has fairly large influence on audience. The analyzes Russia?s policy problem, which associated with currently being implemented Concept State Family in Russian Federation until 2025 (The Concept) aimed at strengthening protecting fundamental basis society. presents results surveys among Rostov region youth: (1) key points sample included 450 people aged 20-29 (2) youth?s preferences types 634 respondents 16-25. It was revealed core foundations culture are sufficiently established dominance marriage relations free, voluntary, equal association men women, consistent state support values.